Analysis, frameworks, and case studies on demand forecasting, commercial assumptions, business cases, and investment decisions.
Insights
The Burden of Proof Behind the Pitch
A strong idea may earn attention, but investment requires more. The person making the pitch has a responsibility to show why the opportunity deserves scarce capital, resources and attention—and why the evidence supports taking the risk.
From AI Pilot to Scaled Investment
A successful AI pilot can demonstrate technical feasibility, but scaling requires a broader investment case. This article examines the additional commercial, operational, and financial evidence needed before an organization commits materially more capital.