Analysis, frameworks, and case studies on demand forecasting, commercial assumptions, business cases, and investment decisions.
Insights
The Burden of Proof Behind the Pitch
A strong idea may earn attention, but investment requires more. The person making the pitch has a responsibility to show why the opportunity deserves scarce capital, resources and attention—and why the evidence supports taking the risk.
The Validation Gap: Why Faster Product Development Makes Demand Evidence More Important
AI is making products faster and cheaper to build, but speed does not prove demand. This article examines the gap between technical feasibility and commercial validation—and the evidence companies need before committing further investment.