Analysis, frameworks, and case studies on demand forecasting, commercial assumptions, business cases, and investment decisions.
Insights
What If the Numbers Are All We Have?
A pre-investment revenue projection can show when money is expected to arrive, but not what will make customers appear. Before leadership believes the numbers, it should understand the business those numbers assume.
The Race You Never See: The hidden investment decisions behind extraordinary organizations.
The visible race isn't the one that determines who wins. Behind every successful organization is an investment decision framework that quietly allocates capital, talent, and attention long before results appear. The Race You Never See explores why the organizations that outperform aren't necessarily the fastest—they're the ones that consistently make better next investments.
Why Good Ideas Don't Get Funded
Great ideas don't get funded because they're great. They get funded because they represent the best investment available at that moment in time. This article explores why compelling ideas are rejected, how corporate risk appetite shapes investment decisions, and what separates an interesting concept from an investable opportunity.
The Burden of Proof Behind the Pitch
A strong idea may earn attention, but investment requires more. The person making the pitch has a responsibility to show why the opportunity deserves scarce capital, resources and attention—and why the evidence supports taking the risk.