Analysis, frameworks, and case studies on demand forecasting, commercial assumptions, business cases, and investment decisions.
Insights
The Vanishing Measure of Success
After launch, companies often stop measuring the outcome that justified the investment and start celebrating whatever metric moves first. The real danger is not bad data—it is quietly changing the definition of success after the results arrive.
The Burden of Proof Behind the Pitch
A strong idea may earn attention, but investment requires more. The person making the pitch has a responsibility to show why the opportunity deserves scarce capital, resources and attention—and why the evidence supports taking the risk.
From AI Pilot to Scaled Investment
A successful AI pilot can demonstrate technical feasibility, but scaling requires a broader investment case. This article examines the additional commercial, operational, and financial evidence needed before an organization commits materially more capital.