Analysis, frameworks, and case studies on demand forecasting, commercial assumptions, business cases, and investment decisions.
Insights
The Wrong Debate: Why the choice between decisiveness and analysis paralysis misses the real problem.
Most organizations believe the biggest challenge is deciding whether to move faster or gather more evidence. But what if that is the wrong debate? The real question is whether the evidence gathered is proportional to the size, risk, and uncertainty of the decision being made.
Why Good Ideas Don't Get Funded
Great ideas don't get funded because they're great. They get funded because they represent the best investment available at that moment in time. This article explores why compelling ideas are rejected, how corporate risk appetite shapes investment decisions, and what separates an interesting concept from an investable opportunity.
The Burden of Proof Behind the Pitch
A strong idea may earn attention, but investment requires more. The person making the pitch has a responsibility to show why the opportunity deserves scarce capital, resources and attention—and why the evidence supports taking the risk.